Building the branding guidelines for HSLD was a treat. They are a highly efficient and modern company and I tried to make that evident in the brand package. I put together their guidelines based on an existing logo and expanded it into fonts, graphics, templates and voice for all future materials to be consistent and recognizable as their brand. I enjoy creating branding guidelines as it feels like I am organizing the visuals, and anything organized and efficient makes me happy!
All work was done in Adobe InDesign and Illustrator.